The Journey Rewire Podcast Blog The Feed Follow & Contact
Hey, I’m Shelbi —

Where I am is where it’s at.

Behavior architect, neuroplasticity nerd, and host of the FuggaBRAT podcast. I help people un-learn the beliefs holding them back — and laugh a lot along the way.

The Journey

From chaos
to credentials.

Shelbi didn’t find this work in a textbook — she lived it first. After years of wrestling with her own limiting beliefs, she went looking for the why behind the patterns we all repeat, and found her answer in the science of how brains change.

The brain that got you here is not the brain that has to keep you here. You can rewire it — and I’m living proof.

That obsession became formal training: behavior architecture, neuroplasticity, NLP, and cognitive behavioral coaching. Now she turns the science into plain-spoken, occasionally hilarious tools that real people can actually use — on the podcast, in her writing, and everywhere in between.

Credentials

receipts, not just vibes
Behavior Architecture CertificationDesigning environments that change behavior
Professional Neuroplasticity DiplomaThe science of rewiring thought patterns
NLP Master PractitionerLanguage, framing & belief change
CBT CoachCognitive behavioral coaching tools
CTAA Accredited MemberComplementary Therapists Accredited Association
Try It Yourself

Rewire a thought.

Neuroplasticity in one click. Take the story you keep telling yourself — and watch what it sounds like after a little rewiring.

Limiting belief

Type the story you keep telling yourself…

or tap one
The Podcast FuggaBRAT
FuggaBRAT  /Fuh-guh BRAT/
“Fugga” is an attitude and mindset, mixed with a little bit of chaos. “BRAT” is the state of being BOLD, RESILIENT, AUTHENTIC, and TRUSTWORTHY.
Season one complete • Season two coming soon
Season 1 • August 5, 2026 • 23 min

Why You Self-Sabotage | The Psychology of Getting in Your Own Way

You’re not lazy and you’re not broken — part of you is protecting an old story. The science of getting in your own way, and how to stop.

▶ Play this episode
Season 1 • July 29, 2026 • 4 min

The Power of Positive Self-Talk | How Your Inner Voice Shapes Your Reality

Your brain is eavesdropping on everything you say about yourself — and taking notes. Four minutes on making your inner voice work for you, not against you.

▶ Play this episode

Season 2 is brewing — stay tuned. Until then, the Shorts keep coming daily…

The Blog

Fresh off
the mic.

Season 1 is a wrap — so the blog now rides shotgun with Shelbi’s daily YouTube Shorts. New post every Wednesday.

Fresh from Shelbi’s latest Shorts — new post every Wednesday.

The Feed

Fast thoughts,
fresh daily.

Shorts, posts, and audio fast thoughts — the Shorts and audio pull straight from Shelbi’s channels the moment she posts.

Live from @shelbifox_official • @shelbi_fox • @fuggabrat • youtube.com/@shelbifox • soundcloud.com/fuggabrat

Don’t Miss What’s Next

Follow the
rewiring.

Season 2 is coming, and the fast thoughts drop daily. Follow along wherever you already live — or pitch a story for the show. Shelbi reads everything.